We have seen our number of readers and followers grow steadily day by day and we thank you for that by upgrading our website and making your browsing experience even more enjoyable. Our search for an audience hasn’t been easy. There are almost 200 million online blogs, to compete with them a great SEO formula mix is needed.
What does SEO stand for?
SEO was born the day the first website came online and stands for Search engine optimization, a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. If you are interested to find out more about its history and evolution just click here. It’s a really nice article that will give you a better perspective of what SEO is all about.
In my opinion SEO was not only created to reduce the time a person spends searching online for an answer but also to improve the material you can find online. To be sure that your website will be noticed and found you need to follow certain ‘usability’ rules. Your website needs to be interesting, accessible to everyone, be constant. Keep in mind that your website or blog is one of many trying to find a public that wants to hear what you have to say and offer. So have a little bit of patience. You are not a big brand that everyone knows, you are not even ranked yet in the search results but, with the right amount of commitment, your website can jump forward and become the one to follow.
How does SEO work?
Is there a guideline that can help you to improve your SEO? Of course there is. You should start your adventure using the beginner’s guide provided by Google (you can find the English version and Italian version online). Since Google is the most used search engine online its team puts a lot of effort into the topic of search engine optimization, so, especially in the beginning, I would advise you to listen to what they have to say.
Once you have launched your website you will get the hang of it. It is easier to construct and create a good website than repairing a bad one. A lot of platforms also offer you the possibility to install a plugin that monitors the SEO status of your website or blog and helps you to improve it, such as the Yoast SEO plugin for WordPress or Google Analytics.
One new visitor a day keeps the doctor away
Don’t worry if you don’t have one new visitor a day. Good communication online doesn’t always travel fast but it will provide you loyal readers. It is better to create steadily a loyal ‘fanbase’ than having new but not returning visitors. Just remember it’s all about quality and visibility: be original, interact with your public, use the social network, use a responsive design for your website so that your readers can access your website regardless of which device they’re using, be interact (create a page and share articles), follow the Google’s Starter Guide and, above all, before publishing your website test it with your friends and family.
“There’s no abiding success without commitment.” – Tony Robbins